Today is a big day for Propellerhead. But not only for us. In the future we might look back on this day and say that this was when we saw the first incarnation of the world’s open music sharing network. If you haven’t done so already, check it out and try it for yourself. It’s free and it’s super easy to get started.
What we launch today is a beta, meaning it’s far from finished. We have a lot of things planned. What you can see today is a glimpse of the future, an open internet music creation network letting anyone take part in music making, right as it happens. Our new service is a place where you can create from scratch or find building blocks, where you can discover tracks to remix or sample. But most importantly, it’s a place where you can get into music creation only doing the parts you love, whether it’s singing, playing guitar, rapping, creating beats, producing or just messing around with sound.
I think I also have to say something about what this service is not. It’s not a publishing service. It will be where music creation is happening, not where you see the polished result. And it’s not for backup or archiving—it’s for the music you are making, here and now. It’s not a tool for professionals who are looking to fully integrate their DAW production work. But don’t get me wrong, Reason fits beautifully into our new system too, as the music production powerhouse it is.
Let me also tell you that launching the service hasn’t changed anything about how you use our apps. You can still be completely private about your music. What we are offering is an extension to what you already do. When you do decide to collaborate, you’re still in control. The stuff you have dropped can be visible to the whole world or only to those you want to share it with.
On a more personal note, this is the most exciting thing that this company has done since I helped found it. I have dedicated my life to help people’s musical dreams come true and as of today we start expanding that idea to people I never dreamed that we could reach.
We want your feedback. We have ideas about what to do next, but we’re building this for you so if you want the service to do something special, be sure to let us know via our survey!
So, go create a piece. Drop it to Propellerhead. Discover what others are doing. But most importantly, forget about technology and have fun!