Press information

For immediate release

Propellerhead Software appoints Fredric Vinnå as VP Product Management

Propellerhead Software appoints Fredric Vinnå as VP Product Management

Stockholm, Sweden, (January 13, 1011) – Propellerhead Software announced the appointment of Mr. Fredric Vinnå as Vice President of Product Management as of January 1, 2011. Reporting directly to Chief Executive Officer, Ernst Nathorst-Böös, Vinnå joins the Propellerhead executive management team.

Prior to joining Propellerhead, Vinnå served as Chief Technical Officer at Tonium AB where he was responsible for the development of the Pacemaker, an award-winning pocketsize DJ-system. A native of Sweden, Vinnå holds a Master of Science degree in engineering from the Royal Institute of Technology in Stockholm.

"Over the years, I have watched Propellerhead turn revolutionary ideas into great quality products time and time again,” says Fredric Vinnå about his new Propellerhead role. “Propellerhead’s strong market position and great brand combined with a deeply talented and dedicated team, give me the confidence that we will deliver new innovative, unique music products that go beyond expectations of customers. I’m excited to roll up my sleeves to drive both the innovation and efficient execution of Propellerhead’s product strategy.”

About Reason Studios

Formed in 1994, Reason Studios is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world’s most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making.

Press contacts

For further information, please contact our press representative:

Ed James
[email protected]

For online press releases, high-resolution images and other media resources, please go to