Propellerhead Software Celebrates Tenth Anniversary With Distributor Conference and Party
STOCKHOLM, SWEDEN • 5 October 2004 — Propellerhead Software celebrated the tenth anniversary of the company with a first ever distributor conference and party in Stockholm, Sweden on September 17-19, 2004.
Thirty-five distributors from seventeen countries came to the conference that included presentations on designing, developing, marketing and selling Propellerhead Software.
"We felt that having all the people we work with from all over the world together in one room would make an outstanding opportunity for us to explain our company's goals and ambitions to the distributors who carry out our day to day business throughout the world," commented Tage Widsell, Director of Marketing for Propellerhead Software. "We were definitely successful in creating a ‘common mind’."
One of the highlights of the conference was a workshop situation in Sweden's famed Cosmos Studios. The group of distributors were divided into groups of five people and then given ninety minutes each to create a piece of music with Reason. The party, held Saturday, included three live acts and went late into Sunday morning. Several hundred hardcore Propellerheads' users attended on their own expense, coming from as far away as England, Germany and the U.S., and several users won a contest providing them a trip to Sweden to attend the event.
A group of users also presented the company with the ReBirthday mod, a special ReBirth customized front panel and a special bottle of grappa. More at this link.
Propellerhead Software has posted a photo diary of events and video on their website.
Download high resolution photos from the anniversary party and Propellerhead logotypes from the Anniversary Photos page.
Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world’s most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making. https://www.propellerheads.se
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